"Synchronicity" is not just a book; it's a visionary project that transcends traditional narratives to weave together the threads of human experience, environmental stewardship, and societal transformation. This initiative is designed to channel the potential of every book sold into a conduit for change, reflecting a profound commitment to global sustainability and innovation.

The journey begins with the book itself, which serves as a catalyst for raising awareness and funds. The proceeds from "Synchronicity" are strategically allocated to address immediate financial obligations and to empower specific groups of individuals who can benefit from the book's message and mission.

Paradigm Shift Design is committed to empowering organisations to achieve sustainable development by providing cutting-edge tools and insights that drive strategic alignment with the Sustainable Development Goals (SDGs) and Environmental, Social, and Governance (ESG) standards. Our mission is to transform complex data into actionable intelligence, fostering informed decision-making and innovative strategies that contribute to a sustainable and equitable global economy.

Our commitment extends beyond mere compliance with SDGs and ESG standards. We aim to transform how organizations engage with these frameworks, providing them with the tools and insights necessary to effect substantive changes in policy and practice.

The SDG Synergies Tool, originating from the Stockholm Environment Institute’s, is designed to provide enhanced insights for both governments and institutions. The original SDG Synergies Tool was developed to facilitate the understanding of how policy goals interact, enabling decision-makers to prioritise actions and optimize policies to further the 2030 Agenda for Sustainable Development. By assessing synergies and trade-offs between Sustainable Development Goals (SDGs), it supports coherent and integrated policy-making.

Building on this foundation, the ESG Unity platform integrates advanced analytics, including financial data, transaction classification, machine learning, and AI, to extend the SDG Synergies methodology to the corporate sector. This platform offers companies tailored, actionable insights that help them identify which SDGs align most closely with their core operations, empowering them to focus on areas where they can drive the most impact.

As part of the “Silk Roads to SDG Acceleration,” a rally from Amsterdam to Beijing, the platform will play a critical role in facilitating the sharing of best practices and successful strategies from both companies and governments excelling in SDG and ESG compliance.

Peter Frankopan’s metaphor of the Silk Roads as the “world’s central nervous system,” which connected diverse regions and ideas, reflects our vision for this journey. By leveraging the Silk Roads as a framework for multilateralism, we aim to amplify the SDG agenda globally.



More than just accelerating progress toward the SDGs, this initiative seeks to close the gap between belief and action. In a world increasingly divided, it is crucial to foster unity and collective action.

Whether motivated by scientific consensus or the urgency of change, we must recognize that the only path forward in our rapidly evolving world is through shared purpose and collaboration. Together, we can achieve the unimaginable.

VISION
To illuminate the interconnectedness of human experience, environmental stewardship, and societal transformation through 'Synchronicity,' fostering a global movement towards sustainable development and universal well-being.

MISSION STATEMENT
To harness the collective power of storytelling and strategic initiatives to promote mental health awareness, support suicide prevention, and drive meaningful action towards achieving the Sustainable Development Goals (SDGs). 'Synchronicity' aims to inspire, educate, and mobilize individuals and organizations across the globe to contribute to a healthier, more equitable, and sustainable world.